For our project we are researching the Humanities Research Institute here at Arizona State University. Our mission is to inform the public about the Institute. A big issue I found with the Humanities Research Institute was the lack of marketing. I have personally never seen a flyer, building or online advertisement about the Institute. Once I did a little research on using the Facebook page I realized they did not seem to have anything to show for. They had their Facebook pager for over 2 year and only have about 250 followers. On average they get about one like per post and very rarely does a post get shared. In this modern age everything is based around social media; instead of marketing using flyers and other physical forms much of the advertising in social media based. With that being said we plan to get the Humanities Research Institute a much more recognizable public image. We will do this by hanging out flyers, at the MU and mouth to mouth advertising about an upcoming event for the Institute, We will have a cookout for students and staff to help promote the Institute, attenders will participate in small games to win prizes, everyone who follows their Facebook page will get benefits things such as coupons etc... The price for this advertising will be around 4500 dollars for food, flyers, labor and other small cost. This promotion will bring the Humanities Research Institute a huge boost in followers and it will be important for the Institute to follow up with marketing events twice a year.